Anyone can buy clicks. Waitlist Workshops is the complete system that fills your workshop with ideal patients, then gives you the Belief Transfer Method to turn that full room into a waitlist of people who already believe.
Fully turnkey: the presentations, the videos, the ads, the systems, and one-on-one coaching. Plus the method behind 10,000+ workshops.
Live events
Real workshops. Real rooms. Real doctors filling them.
A member's workshop, live.
There is no shortage of sick and suffering people.
The people who want, need, and would value your care are already in your community. What is missing is awareness. Nobody has put the problem and the answer in front of them in one room, in a way that moves them to act. That is what a workshop does, and creating that demand predictably, month after month, is the part we have already solved.
The people are already out there. This is what it looks like when they show up.
0+
Workshops supported
$0M+
Ad spend tested
0
Practices served
0-12+
New patients per workshop
0-7x
Average workshop ROI
Real results
What a single workshop actually produced for these practices.
Real new-patient counts and real ad spend, pulled from our member records. Projected income assumes a $3,000 average case value at a 70% new-patient close rate.
Dr. Kale Matovich
Natural Way Chiropractic · Canada
From one workshop
35new patients
$74K projected37x on $2,000 ad spend
Across 10 workshops: 125 new patients · $263K projected
Dr. Adam Martinez
AlignLife of Katy · Texas
From one workshop
18new patients
$38K projected29x on $1,291 ad spend
Across 9 workshops: 65 new patients · $137K projected
Dr. Jill White
Essential Chiropractic · Missouri
From one workshop
16new patients
$34K projected22x on $1,500 ad spend
Across 42 workshops: 263 new patients · $552K projected
Dr. Edwin Vega Jr.
Vega Family Chiropractic · New York
From one workshop
15new patients
$32K projected29x on $1,098 ad spend
Across 28 workshops: 124 new patients · $260K projected
Dr. John Morelli
Anchor Chiropractic · Nevada
From one workshop
12new patients
$25K projected25x on $1,000 ad spend
Across 22 workshops: 146 new patients · $307K projected
Dr. Jose Salgado
Body Awareness Center · Puerto Rico
From one workshop
11new patients
$23K projected
Across 17 workshops: 109 new patients · $229K projected
Combined totals for the 6 practices above
832
New patients
$1.75M
Projected new-patient revenue
22x to 37x
Projected return on ad spend
New-patient counts and ad spend are actual results from these practices’ Waitlist Workshops. Projected revenue and return-on-ad-spend figures assume a $3,000 average case value at a 70% new-patient close rate, and are illustrative, not guarantees of income. Individual results vary.
Every number below came out of a single workshop. These are members telling you what happened, unscripted.
14
new patients scheduled, from 43 in attendance
We had 43 people in the room and 14 of those people actually converted, which means they scheduled and paid appointments. They come pre-qualified, and your conversion rates are through the roof.
Dr. John Reuter
Universal Wellness Roscoe Village · Chicago, IL
11
new patients from one workshop, deposits paid on the spot
Almost 30 walked through the door, and as soon as we finished, 11 people signed up for their exam and paid their deposit on the spot.
Dr. Avery Champagne
Radiant Health Chiropractic · Olympia, WA
6
appointments booked, from 25 in attendance, plus 2 speaking gigs
We had 70 people register and 25 show up, and booked six appointments. I also booked two additional speaking gigs.
Dr. Drew Vercellino
Practice owner
12
signed care plans, from 23 at his first workshop
Our first workshop, we had 23 people show up. It is not just more people, it is the right people you are getting in front of.
Dr. Jackson Detrick
Two Rivers Chiropractic
Every month
new patients, and a practice full of her ideal clients
We get new people at the workshops every single month, and our practice today is full of the exact clients we want to serve.
Dr. Julia Anderson
Minneapolis, MN
Done for you
start to finish, so all you do is show up and give the talk
I did not know the first thing about running ads. Steve’s team literally does everything, start to finish. All you do is show up and give the talk.
Dr. Mike Vorozilchak
Neurodevelopmental care
18
new patient exams from one workshop, across 10 families
I had 19 people in attendance and signed up 18 new patient exams from 10 different families. All I had to do was show up and present.
Dr. Kevin Johnson
Mental Health Matters workshop
Every dot is a practice. 465 practices. 7 countries. 10,000+ workshops run. One room at a time.
The System
Two engines. One full schedule.
Most programs sell you traffic and leave you alone in the room. Waitlist Workshops is fully turnkey: we hand you the presentations, the ads, the systems, and the coaching, and run both halves with you, so demand and conversion are never your bottleneck again.
Fills the room
The Demand Engine
The complete done-for-you machine that puts ideal patients in seats, predictably, in your exclusive territory. Fully turnkey: you plug in and run.
Six proven, done-for-you workshop presentations (full slide decks), ready to deliver
Video recordings of each presentation delivered live, so you see exactly how it is run
Full Facebook and Instagram ad management and creative
Custom CRM with lead tracking and automated reminders
Conversion-built landing pages for every workshop
19-step automated email and SMS nurture sequence
Exclusive geographic territory, no local competition
Converts the room
The Belief Transfer Method
The proprietary, principle-based method that turns a full room into booked patients. This is the half nobody else teaches.
Clarity, certainty, voice and sound, and the conversion arc
One-on-one coaching plus weekly live calls with Dr. Steve Tullius
Video breakdowns of live presentations from 300+ workshops delivered
The Practice Building Academy training library
Stage-to-schedule scripts that convert with integrity
The same method behind 10,000+ workshops
BELIEF
The Belief Transfer Method™
A full room is potential. Belief transfer is what converts it.
Five principles, in order. Skip one and the room stays curious. Run all five and the room moves. This is the part of Waitlist Workshops that no ad agency can sell you, because it took 300+ workshops and 20 years in practice to build.
1
Clarity
Know exactly what you believe and why it matters.
You cannot transfer a belief you have not clarified. We strip your message down to the one thing the room must walk out believing, so every minute on stage builds toward it.
2
Certainty
Deliver from conviction, not from hope.
A room feels what you feel before it hears what you say. Certainty is trained, not faked. We build the inner game so your belief in the work is unmistakable from the first sentence.
3
Voice & Sound
How you say it is the message.
Pace, tone, pause, and presence. The physical delivery that makes a room lean in and trust you. This is the most overlooked lever in the room, and the fastest one to move.
4
The Arc
Rapport, tension, reframe, certainty, call to action.
The structure that carries a room from curious to committed. We map your entire talk to the arc so the close never feels like a sales pitch, because the room arrives at the decision itself.
5
Conversion
Turn a moved room into a booked schedule.
The offer, the next step, the follow-through. Belief without a clear path to act is wasted. We give you the stage-to-schedule scripts that convert the room with integrity.
How the system runs.
01
We build your engine
Your presentations, ads, CRM, landing pages, and nurture are built and managed for you inside an exclusive territory. You get the slide decks plus videos of them delivered live. You approve, we run it.
02
We fill the room
Facebook and Instagram campaigns drive ideal patients to register. Automated reminders hold the show rate. You walk into a full room, not an empty one.
03
You deliver with the Method
Clarity, certainty, voice and sound, and the arc. The Belief Transfer Method turns your talk into a transfer of belief, coached every Monday with Dr. Steve Tullius.
04
The room converts
A moved room books care. Stage-to-schedule scripts and the 19-step nurture sequence convert attendees into patients who already believe, with integrity, no pressure.
05
You compound
Run it again next month. The system, the territory, and the coaching compound. Belief transfer becomes the repeatable engine your practice runs on.
Results
Full rooms. Booked schedules.
14paid appointments from his first workshop
“First workshop, Neurodevelopmental Disorders. 47 registered, 20 attendees. They could not get enough. There were tears, laughs, but also hope that they could possibly have a better outcome after seeking care in our office. 14 paid appointments scheduled as of writing this. This stuff is for real.”
Every seat in the room is someone who chose to be there.
Who this is for
Built for practitioners who are ready to be heard.
We take one practice per territory. If that territory is open and you are ready to run a real system, this is for you.
This is for you
+Chiropractors and health practitioners who want a predictable flow of ideal patients
+Doctors who are willing to learn to convert a room, not just fill it
+Owners who want a system, not another lead-gen vendor
This is not for you
−Anyone looking for a magic button with no delivery on their end
−Practices unwilling to invest in the ad budget the model requires
−Doctors who want pain-first, discount-driven patient acquisition
Who is behind it
The method comes from the room, not a marketing playbook.
Dr. Steve Tullius has personally delivered more than 300 workshops and spent over 20 years in practice. Waitlist Workshops has supported more than 10,000 workshops and tested over $12M in audience-facing advertising. The Belief Transfer Method was not theorized. It was built on stage, in front of real rooms, until it converted predictably. That is what you are licensing.
The discovery underneath those numbers is what the business runs on. The rate-limit on conversion was never information. It was belief in the speaker. Solve that and the rest of the funnel follows.
So the coaching is not a bonus bolted onto an ad service. Steve coaches members live every Monday on the same five pillars he ran in his own rooms: clarity, certainty, voice and sound, the arc, and conversion.
In practice
20+ yrsIn practice
Workshops personally delivered
300+Workshops personally delivered
Workshops supported
10,000+Workshops supported
Audience-tested ad spend
$12M+Audience-tested ad spend
Beyond the practice
Steve serves as Chairman of the Board of Trustees at Sherman College of Chiropractic, co-chairs the MAHA Chiropractic Working Group, and formerly served as Vice President of the International Federation of Chiropractors and Organizations.
The room converts because the room came pre-qualified.
14new patients scheduled, from 43 in attendance
“Is Waitlist Workshops worth it? My answer is yes, it absolutely is. Do they fill rooms? Absolutely yes. We had 43 people in the room and 14 of those people actually converted, which means they scheduled and paid appointments.”
They come pre-qualified, then they sit through a workshop with you and you qualify them even more. They come to know, like, and trust you, and then you sit down one on one with them. Your conversion rates are through the roof as far as starting people on care. The lifetime value of these people is extremely high.
Dr. John Reuter
Universal Wellness Roscoe Village · Chicago, IL
Waitlist member since April 2025
The investment
Three tiers. Same system. Different level of access.
The productized system is identical across all three tiers. What changes is intimacy with Steve, payment terms, and capacity caps.
★ By application · Capped at 12
Certainty Circle
$32,500/ 6 mo
Full system. Weekly 1:1 with Dr. Tullius. Quarterly in-person intensive. Custom workshop topic development. Application only. For doctors who intend to lead the category in their market.
Best value
Annual Partnership
$18,500/ 12 mo
Full system. Weekly group coaching. Standard workshop library. Twelve-month commitment. Saves $2,335 versus the monthly cadence. Where commitment meets cash flow.
On Ramp
Monthly
$1,695/ mo + setup
Full system. Weekly group coaching. Ninety-day initial commitment, then month-to-month. Setup fee $495. Lowest barrier to entry. The on-ramp for practices ready to build.
Multi-clinic organizations. Running more than one location? Pricing is handled separately. Bring it up on the discovery call and Steve will scope it with you directly.
The 12-attendee floor · your first workshop. We carry the risk on your first workshop. Minimum 12 qualified attendees in seats. If we miss that floor, you choose: we pay for the ads on your next workshop, or we refund your first month of membership. We also work with you one on one on the presentation, because filling the room is only half of it.
An agency sells you traffic and leaves you alone in the room. We run the Demand Engine that fills the room and teach you the Belief Transfer Method that converts it. Both halves, one system. The conversion half is what nobody else has.
Do I have to be a great speaker already?
+
No. The Belief Transfer Method is principle-based and trainable. Clarity, certainty, voice and sound, the arc, and conversion are taught step by step and coached live every Monday until the room moves for you.
What does it cost to run?
+
Membership starts at $1,695 per month. There are three tiers: Monthly at $1,695 plus a one-time setup, the Annual Partnership at $18,500 for twelve months, and the Certainty Circle at $32,500 per six months, by application. On top of the membership, plan on a per-workshop ad budget of $1,500 to $2,000 paid directly to the ad platforms. Top members have seen up to 18x ROI on a single workshop.
What if my territory is taken?
+
We take one practice per territory to protect your market. If yours is open, the demo call confirms it. If it is not, we will tell you straight.
How fast can I run my first workshop?
+
Four to five weeks from the day we start. That covers building your engine, choosing your title, and running ads long enough to fill the room properly. And we guarantee at least 12 people in attendance at that first workshop. If we miss it, you choose: we pay for the ads on your next workshop, or we refund your first month of membership. We also work one on one with you on the presentation itself, because filling the room is only half of it.
What if it does not work for me?
+
Try it for 14 days. If the system is not what we promised, you walk. No contracts, month to month.
Belief
Transfer
Clarity
Certainty
Voice
Conversion
Full Rooms
Belief
Transfer
Clarity
Certainty
Voice
Conversion
Full Rooms
This is what a full room looks like. It could be yours.
Stop filling rooms that do not convert.
Build a practice that runs on certainty, not luck.
Fill the room. Move the room. Convert the room. See whether your territory is open and what the system would look like for your practice.
